{"id":50145,"date":"2021-11-19T14:34:26","date_gmt":"2021-11-19T22:34:26","guid":{"rendered":"https:\/\/www.radiosurvivor.com\/?p=50145"},"modified":"2021-11-19T14:38:37","modified_gmt":"2021-11-19T22:38:37","slug":"tuning-in-black-information-radio","status":"publish","type":"post","link":"https:\/\/www.radiosurvivor.com\/2021\/11\/tuning-in-black-information-radio\/","title":{"rendered":"Tuning in Black Information Radio"},"content":{"rendered":"

I\u2019ve been staying in the San Francisco Bay Area this week and stumbled upon an AM talk radio network that is new to me: the Black Information Network<\/a>. The format mirrors that of conventional 24-hour all-news stations like KCBS, Los Angeles\u2019 KNX, New York\u2019s WINS or Philadelphia\u2019s KYW, with regular headline news, business and entertainment segments alongisde breaks for local weather and traffic. But that\u2019s also supplemented with short segments on Black history and other topics for Black audiences.<\/p>\n

A quick search informed me that it\u2019s actually owned by iHeartRadio and went on the air June 2020 with 15 stations, now up to 31. I found BIN while tuning around the dial on 910 AM Berkeley<\/a>, in the East Bay of the San Francisco metro. Even before hearing an ID the station immediately stood out from the sports talk and conservative talk that otherwise predominates on the AM dial.<\/p>\n

One striking difference is a lack of conventional commercials. Instead, corporate sponsors are identified in a manner more like public radio underwriting. IHeart CMO Gayle Troberman told AdExchanger<\/a> that they limited the sponsors to just 10, in order to \u201censure that our journalists don\u2019t have to write sensational headlines and be motivated to drive clicks[.]\u201d In the same interview BIN CEO Tony Coles said they\u2019re doing some custom branded content, which it seems isn\u2019t too different from what you more often find in podcasting, even on shows from public radio organizations.<\/p>\n

I\u2019m surprised I missed BIN\u2019s launch last year, but perhaps it was better to stumble upon it and have the pleasant surprise. Though different in approach and tone than what many folks from progressive community radio might prefer \u2013 it is definitely more mainstream \u2013 in my listening the emphasis on Black issues, history and culture is nevertheless front and center, and the network does not shy away from the politics of race. The mix is lively and useful.<\/p>\n

Although still a national, rather than local, endeavor, It\u2019s good to hear commercial radio try a new approach to news, an area that has seemed drained of investment as the \u201cnews\u201d portion of the \u201cnews\/talk\u201d format on most stations has been pushed definitively to the conservative talk side, with most of the news limited to top- and bottom-of-the hour headlines and maybe some limited drive-time programming. I am curious to learn how this network evolves, especially if it expands to more cities.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been staying in the San Francisco Bay Area this week and stumbled upon an AM talk radio network that is new to me: the Black Information Network. The format mirrors that of conventional 24-hour all-news stations like KCBS, Los Angeles\u2019 KNX, New York\u2019s WINS or Philadelphia\u2019s KYW, with regular headline news, business and entertainment […]<\/p>\n","protected":false},"author":2,"featured_media":50147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,29,4048],"tags":[6264,5041,1230,4859],"class_list":["post-50145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-radio","category-journalism","category-rough-notes","tag-black-information-radio","tag-commercial-radio","tag-iheartradio","tag-news-radio"],"jetpack_featured_media_url":"https:\/\/www.radiosurvivor.com\/wp-content\/uploads\/2021\/11\/img_0836.jpg","_links":{"self":[{"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/posts\/50145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/comments?post=50145"}],"version-history":[{"count":1,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/posts\/50145\/revisions"}],"predecessor-version":[{"id":50146,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/posts\/50145\/revisions\/50146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/media\/50147"}],"wp:attachment":[{"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/media?parent=50145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/categories?post=50145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radiosurvivor.com\/wp-json\/wp\/v2\/tags?post=50145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}