{"id":30790,"date":"2015-03-27T14:13:44","date_gmt":"2015-03-27T21:13:44","guid":{"rendered":"https:\/\/www.radiosurvivor.com\/?p=30790"},"modified":"2015-03-27T14:13:44","modified_gmt":"2015-03-27T21:13:44","slug":"college-radio-watch-new-lpfms-vastly-different-stations-at-columbia-radios-role-in-music-business-more-news","status":"publish","type":"post","link":"https:\/\/www.radiosurvivor.com\/2015\/03\/college-radio-watch-new-lpfms-vastly-different-stations-at-columbia-radios-role-in-music-business-more-news\/","title":{"rendered":"College Radio Watch: New LPFMs, Vastly Different Stations at Columbia, Radio’s Role in Music Business + More News"},"content":{"rendered":"

In this week’s Radio Survivor Bulletin<\/a> (are you subscribed<\/a> yet?), I wrote an extended piece about college radio in the 1970s. At the time, campus-only carrier current stations were HUGE and some large universities even had multiple stations serving different dorms. The music industry was taking notice of college radio and a 1971 Billboard article marveled that up to 40 to 50% of students on campus tuned in to their college radio stations.<\/p>\n

College Radio and the Music Industry<\/h2>\n

My colleague Matthew also opined about college radio after immersing himself in the music biz at SXSW. In his piece about whether young musicians see the value of terrestrial radio<\/a>, he writes that college radio may be the one aspect of AM\/FM radio that musicians still see as a beneficial music outlet. He writes,<\/p>\n

People with whom I spoke did acknowledge one kind of FM to which they felt they still had access: college radio. Both that hip hop producer with whom I enjoyed tacos and a young middle school teacher at the hip hop panel praised college radio as available and accessible. The teacher mentioned that his music had been repeatedly played on a college radio outlet in his town. But both also suggested that college radio was exceptional\u2014very different from the commercial version, where they see far more promotional potential.”<\/p><\/blockquote>\n

Similarly, Fox News host Greg Gutfield also did some post-SXSW pontification this week<\/a>, waxing nostalgic about his teen years, when college radio was more widely recognized as a place for music discovery. Gutfield name checks several San Francisco Bay Area college radio stations, saying,<\/p>\n

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I spent my teens in northern California listening to KALX<\/a>, KUSF<\/a>, and KFJC<\/a> finding people that changed my life. Back in the 80’s \u2013\u00a0Howie Klein’s Outcast show \u2013 I think [it] was on\u00a0 KSJO \u2013\u00a0offered 2 or 3 hour window to a world that wasn’t Jefferson Starship or Asia. I discovered British punk, then SF punk (the DK’s the Mutants, the Bobs, Tuxedomoon,\u00a0 etc), and LA (X, Black Flag, the Circle Jerks). It’s how I found the Cramps \u2013\u00a0 in my mind one of the purest rock bands to crawl the earth. I had called Klein one night to ask him how I could hire the cramps for my high school dance. He was shocked anyone would think of the idea, and told me it would probably cost five grand that I didn’t have. I think I went with a band called the Push.<\/p>\n

How do you trigger that emotion of raw discovery now? How do you find these bands? And how do bands make money now that the public can’t find them?”<\/p>\n<\/blockquote>\n

Interesting questions…but many of us would argue that college radio is still a vital source for music discovery. What do you think?<\/p>\n

In other college radio news this week:<\/p>\n

More College Radio Stations Launching Online and Over LPFM<\/h2>\n

RadioUTD to go LPFM<\/h4>\n

In yesterday’s LPFM Watch<\/a> I reported that University of Texas at Dallas will soon be launching a new low power FM (LPFM) radio station. The project is a collaboration between the student amateur radio club and the streaming student radio station RadioUTD<\/a>.<\/p>\n

New LPFM Station Launches at Forsyth Tech<\/h4>\n

WFOZ-LP is now broadcasting at 105.1 FM from Forsyth Technical Community College in Winston-Salem, North Carolina. Yes! Weekly reports<\/a> that, “The station will operate as mixed format, which is an amalgamation of genres including country, classic rock, rhythm and blues, and some other specialty shows like an all vinyl show that will cater to the audiophiles of old.” The student-run station launched<\/a> on March 23, 2015.<\/p>\n

Laney College’s Student Radio Station 9th Floor Radio will Launch LPFM in July<\/h4>\n

In Oakland, California, Laney College students are preparing to launch a new LPFM station this summer. Currently an online radio station, 9th Floor Radio<\/a>, is gearing up for its terrestrial future over 96.9FM, according to the Laney Tower<\/a>.<\/p>\n

Merrimack College will have Online Radio Station this Fall<\/h4>\n

The Beacon<\/a> reports that Merrimack College is preparing to launch an Internet radio station this fall. According to the piece, “Professor Jake Turner and senior Lisa Vassallo have teamed up to give students the chance to control playlists they want to hear at the station. In the near future, students can join the Radio Club and Radio Production class to determine the music and content featured on the station.”<\/p>\n

Station Profiles in NY, MA, IL, RI, and VA<\/h2>\n

WKCR and WBAR: Vastly Different Stations at Columbia University<\/h4>\n

The Columbia Spectator ran a story<\/a> this week about Columbia College station WKCR-FM<\/a> and Barnard College station WBAR<\/a>. As is often the case when there are multiple stations in a college community, both have distinct identities. Whereas WKCR has professional equipment and is tightly formatted, WBAR is a freeform radio station housed in a dorm basement (read more about WBAR in my field trip post<\/a> from 2009). According to the piece,<\/p>\n

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Despite having vastly different systems and ideas for sharing music, both WBAR and WKCR are committed to a common goal\u2014providing a space where lesser-known music can be listened to and appreciated\u2014and both seem to be having trouble finding a strong listener base within the Columbia community. However, this doesn’t stop either of them from doing what they love: listening to, sharing, and learning about music.”<\/p>\n<\/blockquote>\n

University of Rhode Island Station’s Legacy of Hip Hop Programming<\/h4>\n

Providence Monthl<\/a>y delves into WRIU-FM<\/a>‘s long-time hip hop programming. According to the piece, “…the hallowed halls of URI’s Student Union, where WRIU’s studios occupy a couple of rundown rooms on the third floor, have been a haven for generations of hip-hop artists and audiences in Rhode Island. ‘This is a torch that has been passed since people like Curty Cut way back in the day,’ says DJ Nook, the station’s current hip-hop program director and co-host of ‘Real Rap Radio,’ of the five precious three-hour time slots that make up WRIU’s hip-hop roster.” <\/span><\/p>\n

A Glimpse at mtvU Woodie Nominee WTBU at Boston University<\/h4>\n

BU Today gave a preview of the mtvU Woodie Awards<\/a> in which it also profiled nominated station WTBU<\/a>. More than 200 DJs participate at the Boston University station, which has also been named College Radio Station of the Year by CMJ. See my 2014 field trip to WTBU on Spinning Indie<\/a>.<\/p>\n

WLKL-FM Turns 40<\/h4>\n

Lake Land College station WLKL-FM in Mattoon, Illinois is celebrating 40 years on the air. The Effingham Daily News<\/a> writes that, “…students of the program of every age tout its usefulness. [Former student Randy] Miller said equipment at the station started very modestly, much of which is now displayed in a museum in the Northwest building on the campus.”<\/p>\n

James Madison University’s WXJM Turns 25<\/h4>\n

The Breeze<\/a> profiles James Madison University’s WXJM-FM<\/a> in Harrisonburg, Virginia, not only highlighting the station’s 25th anniversary, but also pointing out some recent accolades, including nominations for CMJ’s Station of the Year and for an mtvU Woodie. According to the article,<\/p>\n

…WXJM is full of all different types of students with many different majors and backgrounds. The station is currently garage-rock oriented, but is always looking for change and progression. Weekly shows include many different genres. ‘It’s like sending your own musical love letter to the town and the college,’ [General Manager Kelly] Carlin said.”<\/p><\/blockquote>\n

WCWM-FM at the College of William & Mary<\/h4>\n

After reading that the College of William & Mary’s 56-year old radio station WCWM-FM<\/a> in Williamsburg, Virginia is not only housed in an old bowling alley, but that it is also embarking on a project to digitize its vinyl collection, I am adding it to my list of “must-visit” stations. A profile<\/a> of the station on the school’s website reveals that the station has around 60 DJs in addition to 200 DJs in training. In addition to its on-air activities, WCWM also hosts concerts and publishes the magazine Vinyl Tap. The accompanying video provides more station flavor:<\/p>\n